A Message from EFM Discovery Founder, Peter Noel Murray PhD

Psychology and neuroscience answer the question of ‘how behavior happens’ - in our complex multifaceted world that question takes a wide range of specific forms, such as:

• ‘How does purchase ‘behavior happen’ for a new designer collection in luxury apparel categories?’

• ‘How does non-adherent ‘behavior happen’ by patients who have been prescribed medications?’

• ‘How does trial and purchase ‘behavior happen’ a new product in the food category?’

• ‘Why are trial juries frequently more influenced by the psychological and emotional meaning of a legal case than the facts?’

To gain a more in-depth understanding of ‘how behavior happens’, I embarked on a post-doc study program, in which I studied with several noted psychologists who were working at the intersection of psychology and neuroscience. With them, I developed the EFM methodology which was designed to capture the full range of emotions, feelings, and meanings that create and shape behavior.

For over twenty years I have been conducting EFM Discovery studies for leading US and international companies in categories that include: pharmaceuticals, advertising agencies, financial services, consumer products, publishing, retailers, electronics and technology, non-profit organizations, luxury categories, Insurance, telecommunications, travel, political candidates, ,and others.

EFM Discovery Team - includes professionals with academic and professional backgrounds in psychology, communication, research, and creative development.